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Sales and Support Team

The Ascendium Education Group (formerly Great Lakes) has more than 50 years experience helping students get to and through college. The Attigo suite of student success solutions builds on this experience. Our sales and support team is comprised of well-respected and knowledgeable individuals with decades of higher education partnership experience. From coast to coast, we've got you covered.

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National Sales Director, Roger Eldridge

Roger Eldridge

National Sales Director

(608) 770-5954


As National Sales Director, Roger leads Attigo's team of mission-driven sales representatives. He uses marketplace insight and customer feedback to make sure each Attigo solution is meeting the needs and expectations of our higher education partners. Roger's keen business sense, experience as a compliance auditor, and more than twenty year tenure with Great Lakes—and now Ascendium—make him a powerful and deeply knowledgeable industry leader.

West Region

Alaska, Arizona, California, Colorado, Hawaii, Idaho, Kansas, Montana, Nebraska, Nevada, North Dakota, Oregon, South Dakota, Utah, Washington, Wyoming

Regional Sales Director, Michael Doman

Michael Doman

Regional Sales Director

(888) 724-0557


Mike's self-starting ways are a good match for his role in locating new clients and establishing those relationships. A recognized leader and multi-winner of salesperson of the year, he draws on his decades of experience to ensure his region is properly Attigo-ized. After a few years in a financial aid office, Mike joined Great Lakes in 2001 and never looked back.

Regional Marketing Director, Jeff Recker

Jeff Recker

Regional Marketing Director

(970) 210-9384


Jeff brings more than 27 years of balanced experience in student financing to the Ascendium team, including lending and default aversion expertise. He has dedicated his career to working with higher education institutions by helping their students to navigate the financial challenges of attending college.

Strategic Account Manager, Shannon Chamberlain

Shannon Chamberlain

Strategic Account Manager

(952) 207-5251


Shannon joined Great Lakes in 2001 and has shared her customer service expertise ever since. She loves onboarding with clients because it gives her a chance to get to know them while providing a solid foundation for all things Attigo. After onboarding, customers know that Shannon is there to support them.

Central Region

Arkansas, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Missouri, New Mexico, Ohio, Oklahoma, Tennessee, Texas, West Virginia, Wisconsin

Regional Sales Director, Debbie Murphy

Debbie Murphy

Regional Sales Director

(800) 491-8210


Debbie's lengthy tenure in the higher education industry makes her a wonderful resource for customers. She prides herself on being able to listen to and understand the needs of clients. She has the insight and experience to answer questions, navigate implementation processes, and deliver the power of Attigo's student success solutions. Debbie started at Ascendium in 1991 and has held leadership positions throughout the organization, each allowing her passion to help shine bright.

Regional Marketing Director, Carol Swenson

Carol Swenson

Regional Marketing Director

(888) 683-9777


Carol joined Ascendium in 2002 after a lengthy tenure as a Financial Aid Director in Minnesota. Her decades of leadership and experience are a solid framework for understanding the higher education industry, nurturing her client relationships, and advocating for Attigo's student success solutions. A testament to her leadership and team-player ways, Carol is active in many financial aid associations and is a respected presenter at conferences.

Strategic Account Manager, Cathy Moore

Cathy Moore

Strategic Account Manager

(952) 207-5257


Cathy is an expert that ensures her clients receive the quality onboarding and product support they deserve. The relationships she's fostered through her work in the higher education industry since 1991 are a testament to her knowing how to get the job done and keep things running smoothly.

East Region

Alabama, Connecticut, Delaware, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, Vermont, Virginia

Regional Sales Director, Patrick Ziegler

Patrick Ziegler

Regional Sales Director

(518) 650-5970


Patrick brings diverse experience in both academia and higher education finance to his role with Ascendium. He draws on a wealth of experience in financial aid administration, student loan servicing, product development and policy analysis to help Attigo customers find the solution(s) that meet their specific needs.

Regional Marketing Director, Becky Davis

Becky Davis

Regional Marketing Director

(877) 215-7693


Becky's experience in higher education began in 1990 in a variety of financial aid offices, including a four-year public institution, a private university, and a community college. This diversity makes her uniquely qualified to understand customers' challenges, empathize, and overcome them with the best solutions to optimize success. Becky is dedicated to customer service. She joined Ascendium in 2008 and admires the organization's commitment to higher education.

Strategic Account Manager, Chris Rake

Chris Rake

Strategic Account Manager

(608) 773-2561


Chris began his journey with Ascendium in 2014, and since then has been dedicated to providing top notch customer service. His various roles throughout the company have made him very versatile in his industry knowledge. Chris is an experienced support rep serving our east region schools and is always willing to go above and beyond for our customers.